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Media Planner
Media and Entertainment

Media Planner

1 Description of the job

A media planner decides where and when advertisements should appear (TV, print, digital, outdoor) to reach the right audience within the budget.

  • Study audiences and media data
  • Plan and negotiate ad placements
  • Track campaign performance

2 Skills required

Media research Analytical thinking Negotiation Excel / planning tools Communication Marketing knowledge

3 Opportunities available in the market

Advertising and media-buying agencies hire planners, usually MBA / mass-communication graduates.

  • Media-buying and ad agencies
  • Brands' marketing departments
  • Digital ad-tech firms

4 Salary range

Fresher (0–2 yrs)₹3 – 5 LPA≈ ₹25K – ₹42K / month
Mid-level (3–8 yrs)₹7 – 14 LPA≈ ₹58K – ₹1.17L / month
Senior / specialist₹16 – 35 LPA≈ ₹1.33L – ₹2.92L / month

Indicative only. These ranges are estimates compiled from general industry knowledge and public pay surveys, not audited figures. Actual pay depends on the employer, city, qualification, certifications and experience. Check current job listings before deciding.

5 Job openings — which states have more

#StateMain hubsDemand
1 Maharashtra
Mumbai, Pune, Nagpur
Mumbai, Pune, Nagpur
High demand
2 Delhi NCR
Delhi, Gurugram, Noida
Delhi, Gurugram, Noida
High demand
3 Karnataka
Bengaluru, Mysuru, Mangaluru
Bengaluru, Mysuru, Mangaluru
High demand

Indicative ranking of where employers and training institutions in this field are concentrated — not an official count of vacancies. Check the National Career Service portal (ncs.gov.in) and the government job portal for current openings.

Government job portal: National Career Service (ncs.gov.in)

Current openings — BiharCareer

No jobs foundNo jobs are available for this role right now. Use the search links above or check back soon.
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